Marketing Data Scientist

• Build and maintain models to improve the accuracy of our attribution and conversion modeling.
• Develop and deploy bidding algorithms to optimize performance across digital marketing channels.
• Execute semantic analysis on large-scale marketing data to identify trends in ad copy, customer behavior or supply portfolio.
• Partner with analysts to translate business problems into statistical models or machine learning applications.
• Create interactive dashboards and visualizations to communicate model performance, campaign insights, and key business metrics to stakeholders across the department.
• Build compelling presentations that translate complex analytical findings into clear, actionable recommendations for leadership and cross-functional teams.
• Collaborate with the wider data community to ensure our models align with global data infrastructure standards.
• Help one another succeed by reviewing analysts' code and mentoring them on advanced data science techniques.

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